12 August 2017
WORLD ELEPHANT DAY PROGRAMME
 
As part of its CSR environmental programme, MEXIM raised awareness on elephants and the World Elephant Day in 2017. The Bank disseminated a myriad of information about the elephants, elephants characteristics, their natural habitat, issues challenging their survival; and created awareness about the Kuala Gandah National Elephant Conservation Centre (NECC) which has been established as the nation’s elephant sanctuary since 1989. These were released as a series of public awareness advertisements during the lead up to World Elephant Day on 12 August.

Working hand-in-hand with Jabatan Perhilitan, Kuala Gandah NECC and the media, MEXIM also refreshed the look of Kuala Gandah NECC’s information centre, contributed a newly designed Welcome Board and redesigned the dual language visitor pamphlet to increase the sanctuary’s attractiveness to public visitors.