Sosial Korporat

World Elephant Day Programme

12 Ogos 2017

As part of its CSR environmental programme, MEXIM raised awareness on elephants and the World Elephant Day in 2017. The Bank disseminated a myriad of information about the elephants, elephants characteristics, their natural habitat, issues challenging their survival; and created awareness about the Kuala Gandah National Elephant Conservation Centre (NECC) which has been established as the nation’s elephant sanctuary since 1989. These were released as a series of public awareness advertisements during the lead up to World Elephant Day on 12 August.

Working hand-in-hand with Jabatan Perhilitan, Kuala Gandah NECC and the media, MEXIM also refreshed the look of Kuala Gandah NECC’s information centre, contributed a newly designed Welcome Board and redesigned the dual language visitor pamphlet to increase the sanctuary’s attractiveness to public visitors.

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