Success factors represent the basic ingredients or pre-requisites required to succeed. Your company may have attained these key success factors over the years of your business operations and possibly before you have ever thought about the idea of exporting.
These factors will improve your chance of succeeding in your intended export business. In the real world, we need to acknowledge that not all exporters are blessed with these success factors.
One of the ways you should be able to analyse and determine your company’s success factors are when you conduct the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Typically, here are some of the key success factors in global business.
Excerpt from The Exporting and International Trade by AB Teoh.
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